The Savvy Designer

THE BIB NECKLACE CONTINUES!FIND THESE AT POLYVORE.

THIS IS NOT A TOPIC I AM AN EXPERT ON AS I DO NOT CURRENTLY SELL PRODUCT ON THE INTERNET, AND YET MOST OF THE DESIGNERS THAT STOP IN HERE AT THE SAVVY DESIGNER DO SELL ONLINE AND OFTEN ASK MY ADVICE.

I HAVE PURCHASED THE "IDIOT'S GUIDE" FOR THIS TOPIC AND IF YOU HAVE AS WELL THEN YOU HAVE REALIZED TOO THAT DRIVING TRAFFIC TO YOUR SITE IS THE FULL TIME JOB, AND DESIGNING BEAUTIFUL JEWELRY IS SECONDARY.

HENCE, THE REASON THERE ARE EXPERTS YOU CAN HIRE TO HELP YOU OPTIMIZE YOUR SEARCH ENGINE RESULTS.

WHAT I DID DO AFTER READING UP ON HOW TO SELL ON THE INTERNET WAS TO BACK MYSELF UP AND SLOW DOWN.

HERE ARE SOME OF THE SUGGESTED TIPS TO SUCCESS THAT I HAVE USED SO FAR TOWARDS BUILDING AN ONLINE Presence AND ESTABLISHING MY CREDIBILITY.

• ESTABLISH YOURSELF AS A KNOWLEDGEABLE AND/OR EXPERT IN YOUR INDUSTRY THROUGH BLOGGING
• KEEP FOCUSED ON A SINGULAR IDEA, FOR ME ITS 'JEWELRY DESIGN SUCCESS'
• MAKE YOUR SITE A RESOURCE FOR LIKE MINDED INDIVIDUALS TO GATHER INFORMATION AND IDEAS
• LEARN THROUGH YOUR POSTS WHAT TYPE OF INFORMATION IS MOST SOUGHT AFTER ON YOUR SITE
• SHARE INSIDE KNOWLEDGE
• OFFER ADVICE,PROVIDE LINKS AND Customer RESOURCES
• BE CREATIVE AND GENEROUS WITH INFORMATION ALWAYS.
• REMEMBER THAT YOUR SITE IS VERY MUCH LIKE YOUR JEWELRY Case line, IT ATTRACTS THE CUSTOMER- SO MAKE IT CRISP, CLEAR AND CREATIVE.
  
• UPDATE YOUR SITE OFTEN
• POST ARTICLES ON OTHER SITES WITH TOPICS WITHIN YOUR INDUSTRY
• BE REAL, BE YOURSELF- THE EXPERIENCE SHOULD FEEL PERSONAL AND FRIENDLY
• BE CURRENT

ONE OF THE MOST IMPORTANT THINGS I HAVE LEARNED THUS FAR IS TO CONSIDER MY WEBSITE AS AN EXPERIMENT. I KEEP TRYING Different THINGS AND REVIEW THE RESULTS. IF SOMETHING IS NOT AS POPULAR AS ANOTHER I MOVE AWAY FROM ONE IDEA AND IN THE DIRECTION OF THE OTHER. DO NOT EXERT EFFORT TRYING TO OFFER SOMETHING PEOPLE DON'T WANT. ITS THE SAME FOR PRODUCT. THE NUMBERS DON'T LIE.

ALSO, SINCE MOST OF US WORK FULL TIME I HAVE FOUND WAYS TO KEEP MY SITE UPDATED AND FRESH WITH JUST A BIT OF WORK WHEN I AM SWAMPED, AND BY SAVING MY IDEAS FOR MORE INFORMATIVE POSTS FOR WHEN I HAVE THE TIME TO DO IT RIGHT. DON'T PRESSURE YOURSELF OR SET TIME LIMITS.

TRY NOT TO WORRY ABOUT HOW MANY VIEWS YOUR SITE IS GETTING. JUST KEEP GOING AND LET IT TAKE YOU SOMEWHERE YOU MAY NOT EXPECT.

THE BIGGEST REWARD HAS BEEN THE CONTACTS I HAVE MADE FROM WONDERFUL CREATIVE PEOPLE FROM ALL OVER THE WORLD.

MY BLOG HAS LED ME TO WRITING ARTICLES FOR OTHER SITES, IT HAS LED TO MY BEING QUOTED IN JEWELRY TRADE MAGAZINES, AND IT HAS LEAD TO MY BEING INVITED TO DO ANOTHER BLOG ON Fashion TRENDS FOR MY HOMETOWN.

THERE IS ONE BOOK I WOULD RECOMMEND. MASTERS OF SALES, BY IVAN R. MISNER,PH.D. AND DON MORGAN,M.A.-READ CHAPTER 8, THE VIRTUAL SALESPERSON.

Transparent enamel/epoxy over textured leaves and feathers is popping up all over.

Kara Ross at Kararossny.com has a beautiful collection of enamel color link chains, cuff bracelets and earrings.